What Does Your Landing Page Score Actually Mean?

When StartupRoastAI gives your page a score, what does that number actually mean? Is 65 good? Should you panic if you score 40? And what separates a page that scores 90 from one that scores 70?

Here's how to read your score and what each range tells you about where you stand.

How the score is calculated

Every landing page is evaluated across 6 dimensions, each scored from 0–100:

• Headline Clarity — Does the headline immediately communicate who this is for and what problem it solves?
• Value Proposition — Is the unique benefit specific, credible, and visible without scrolling?
• Call to Action — Is the primary CTA visible, compelling, and clear about what happens next?
• Trust Signals — Is there sufficient social proof, credibility markers, and risk reduction?
• UX & Design — Does the visual hierarchy guide the visitor's eye toward the conversion goal?
• Conversion Flow — Is the path from visitor to customer logical and friction-free?

Your final score is a weighted average of these six dimensions. The weighting reflects how much each factor typically impacts actual conversion rates based on industry research.

Score ranges explained

The most important insight from your score

Your overall score matters less than your category breakdown. A page that scores 45 on Trust Signals but 80 everywhere else has one clear fix. A page that scores 55 across all 6 categories needs more holistic work.

How fast can your score improve?

The founders who improve fastest run re-roasts after every significant change. Our version history shows exactly how each re-roast compares to the last. The average founder who uses the fix tracker and re-roasts consistently improves their score by 15–25 points in the first two weeks.

The key is to treat your score as a living metric, not a one-time snapshot. Every change is an experiment. Every re-roast tells you if it worked.